ABOUT

Run Baby Run was created by two mums, Heidi and Hannah, and one very hands-on dad, Ant, all raising sporty kids, from national champions to busy triathletes, while trying to stay fuelled themselves.

We’re active.

Our kids are sporty.

Our days are long.

Despite caring deeply about fuelling and hydration, we felt completely overwhelmed. The advice was confusing, the products were over-complicated, and real life didn’t match the “perfect plan.”

The wake-up call came when first Ant’s daughter, and then Hannah’s, started fainting at school, simply because they were out of the house for 8–10 hours a day, training hard, and not getting what their bodies needed. That moment changed everything.

At Run Baby Run, “Now She’s Ready” isn’t just a slogan — it’s the feeling we wanted for ourselves and our children. Ready for early mornings. Ready for long days. Ready for sport, school, life and everything in between.

We believe in real food first, simple solutions, and support that actually fits into a mum’s day - because long runs don’t come with fridges, tournaments don’t stop for snack breaks, and mums already carry enough mental load. Every product we stock is something we use ourselves, trust for our kids, and rely on when it matters most.

Our goal is simple: to make it easier for you and your family to feel ready, and to fully enjoy the active South African lifestyle we all love.